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In healthcare, words matter

It's a challenging time for healthcare - are you ready for what comes next? 


Policies and economics on both sides of the Atlantic are driving digital solutions like AI and remote care. But the tech is just half of the equation. Technology only works when humans understand and trust it, and that requires clear, engaging communication. 


That's where I can help. I‘m Colleen Shannon, a communications professional with 20 years of experience across healthcare, plus academic and commercial credentials in digital health, AI, and informatics.


I work with healthcare companies and organizations of all sizes, to deliver:


  • Healthcare content strategy, writing, and editing: Compelling educational and marketing content that's compliant and effective
  • Patient experience and health literacy consulting: Expertise and strategic guidance for your patient-centered products and services
  • UX writing for healthcare: Clear content that works for all your users, from patients to professors


Clients in the USA, UK, and Europe come to me for fresh ideas and strategic insights, and user-informed content with heart. They know I'm a safe pair of hands, with respect for regulatory requirements, clinical accuracy, and commercial realities. And we win awards together, including eight commendations for patient information. 


My credentials also include a postgraduate certificate in digital health from the University of Denver, and an award as the 2024 HIMSS national masters scholar. 


Let's work together for your organization, creating exceptional healthcare experiences that improve care, working lives, and your bottom line. 


Portrait of Colleen Shannon, healthcare writer and patient experience UX consultant

See my client services

Content Strategy, writing, and editingPatient experience, health literacy, and UX writing

“Colleen’s ability to take raw concepts and refine clinical content into market-ready collateral is incredibly valuable.” – Marcia McWorther BSN, Clinical Leader in Healthcare Technology


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Clients and publications

Digital health & informatics

Digital health & informatics

Digital health & informatics

Cerner / Oracle Health

HIMSS

BioIntelliSense

SION 60

Applied Nanodetectors

GPsurgery.net 


Educational content

Digital health & informatics

Digital health & informatics

Asthma + Lung UK

Babycenter

Bupa

Bliss (pre-term babies)

Macmillan Cancer Support

Marie Curie 

Patient Information Forum

Scleroderma & Raynauds UK

Teenage Cancer Trust

vs Arthritis

Young Lives vs Cancer



Corporate and policy

Digital health & informatics

Corporate and policy

Department of Health

LifeArc/ Medical Research Council

National Health Service

Royal College of Physicians

Royal College of Psychiatrists




Publications

Pro bono and speaking

Pro bono and speaking

British Journal of Pharmacology

BMJ

Clinical Medicine

Community Practitioner

Daily Telegraph

Doctor

Frontline Physiotherapy

Health Service Journal

Hospital Doctor

Nature

New Scientist

Pharmaceutical Marketing

Pulse

The People's Friend



Pro bono and speaking

Pro bono and speaking

Pro bono and speaking

Forgotten Patients Group

Guild of Health Writers

Oxford University 

Pharmacology Society

Royal Society of Medicine

University of London



Agencies

Pro bono and speaking

Agencies

Confidential clients in the USA, UK, and Europe: educational and product communications for digital health, informatics, pharmaceuticals, and medical devices


See my work

Nurse and patient looking at digital health information on a table device

Content, health literacy, UX

Take a look at my portfolio for case studies and examples of published content. You can also see my publications on LinkedIn.

See client work
View of a modern university library

Academic portfolio

Check out my academic work in digital health and informatics at the University of Denver, including my proposals for healthcare apps.

See academic work

Frequently Asked Questions

I do! I've worked in-house for an AI + RPM start-up in the USA, and I count  American and British start-ups among my clients. You also get the benefit of my experience working with global companies, medical academies, patient groups, healthcare providers, marketing and PR agencies, and publishers. I have international experience, with clients on both sides of the Atlantic. For more details and to see some work samples, look at my portfolio page.


Absolutely. I've worked with a variety of patient advocacy groups and together, we've achieved eight commendations for health information from the British Medical Association. I've also worked on corporate communications for a billion-dollar medical research charity, and the Royal College of Physicians. I hope your organization will be next!


All the time. About half my work is for PR, advertising, and marketing agencies. Together, we serve clients in digital health and informatics, pharmaceuticals, and medical devices. I understand that delicate balance between creativity and strict regulatory requirements. I also know that deadlines can be intense when you're up against commercial realities, and you can rely on me to work seamlessly with your team across US and European time zones.


  • I've worked in healthcare communications for 20 years, helping my clients reach millions of people. 
  • Together, we've won 8 commendations for patient information from the British Medical Association. 
  • My byline has appeared on hundreds of published articles, including a weekly health column with 300,000 readers. 
  • I'm a senior associate of the Royal Society of Medicine, a past co-chair of the Guild of Health Writers, and a member of the Authors Guild and the Society of Authors. 
  • I have a Bachelor of Science degree in Biology from Regis University, a Postgraduate Certificate in Digital Health from the University of Denver, and recent training in healthcare UX.
  • In 2024, I was named the HIMSS masters scholar: one award is granted annually in a competitive national field.


Rest assured that you're dealing with an established business. I run a registered LLC with indemnity insurance, professional IT support, and straightforward T&Cs. I can work on a 1099, W2, or outside IR35 basis. I'll invoice you in US dollars or sterling, whichever is more convenient for you.


Yes I am! I post writing tips and updates on digital health, AI, UX, and patient experience. You'll find me here.



How can I help?

How can I help?

Request a discovery call or, if you're not ready to talk yet, we can get acquainted by email.

Send a message

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