It's a challenging time for healthcare - are you ready for what comes next?
Policies and economics on both sides of the Atlantic are driving digital solutions like AI and remote care. But the tech is just half of the equation. Technology only works when humans understand and trust it, and that requires clear, engaging communication.
That's where I can help. I‘m Colleen Shannon, a communications professional with 20 years of experience across healthcare, plus academic and commercial credentials in digital health, AI, and informatics.
I work with healthcare companies and organizations of all sizes, to deliver:
Clients in the USA, UK, and Europe come to me for fresh ideas and strategic insights, and user-informed content with heart. They know I'm a safe pair of hands, with respect for regulatory requirements, clinical accuracy, and commercial realities. And we win awards together, including eight commendations for patient information.
My credentials also include a postgraduate certificate in digital health from the University of Denver, and an award as the 2024 HIMSS national masters scholar.
Let's work together for your organization, creating exceptional healthcare experiences that improve care, working lives, and your bottom line.

Schedule a call to talk about your goals and your brief.
No cost, no obligation, in confidence.
Cerner / Oracle Health
HIMSS
BioIntelliSense
SION 60
Applied Nanodetectors
GPsurgery.net
Asthma + Lung UK
Babycenter
Bupa
Bliss (pre-term babies)
Macmillan Cancer Support
Marie Curie
Patient Information Forum
Scleroderma & Raynauds UK
Teenage Cancer Trust
vs Arthritis
Young Lives vs Cancer
Department of Health
LifeArc/ Medical Research Council
National Health Service
Royal College of Physicians
Royal College of Psychiatrists
British Journal of Pharmacology
BMJ
Clinical Medicine
Community Practitioner
Daily Telegraph
Doctor
Frontline Physiotherapy
Health Service Journal
Hospital Doctor
Nature
New Scientist
Pharmaceutical Marketing
Pulse
The People's Friend
Forgotten Patients Group
Guild of Health Writers
Oxford University
Pharmacology Society
Royal Society of Medicine
University of London
Confidential clients in the USA, UK, and Europe: educational and product communications for digital health, informatics, pharmaceuticals, and medical devices

Take a look at my portfolio for case studies and examples of published content. You can also see my publications on LinkedIn.

Check out my academic work in digital health and informatics at the University of Denver, including my proposals for healthcare apps.
I do! I've worked in-house for an AI + RPM start-up in the USA, and I count American and British start-ups among my clients. You also get the benefit of my experience working with global companies, medical academies, patient groups, healthcare providers, marketing and PR agencies, and publishers. I have international experience, with clients on both sides of the Atlantic. For more details and to see some work samples, look at my portfolio page.
Absolutely. I've worked with a variety of patient advocacy groups and together, we've achieved eight commendations for health information from the British Medical Association. I've also worked on corporate communications for a billion-dollar medical research charity, and the Royal College of Physicians. I hope your organization will be next!
All the time. About half my work is for PR, advertising, and marketing agencies. Together, we serve clients in digital health and informatics, pharmaceuticals, and medical devices. I understand that delicate balance between creativity and strict regulatory requirements. I also know that deadlines can be intense when you're up against commercial realities, and you can rely on me to work seamlessly with your team across US and European time zones.
Rest assured that you're dealing with an established business. I run a registered LLC with indemnity insurance, professional IT support, and straightforward T&Cs. I can work on a 1099, W2, or outside IR35 basis. I'll invoice you in US dollars or sterling, whichever is more convenient for you.
Yes I am! I post writing tips and updates on digital health, AI, UX, and patient experience. You'll find me here.